Internal reference. Not part of the public site.
Instructor template
One template builds every instructor program page. Each page is a content file; the template turns it into the sections below, in this order. This page explains what each section is for. The live example is the Fall Protection Instructor program.
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Hero
What it is. The page title over a photo, and nothing else.
Why it is useful. A visitor knows in a second that they are on the right page. The description and the buttons sit just below, where they are easy to read.
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hero -
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Stat bar
What it is. The program's headline facts: days, instruction hours, certifications earned, and price with the student activations included.
Why it is useful. An organization buying instructor training compares length and cost first. One strip puts both where they cannot be missed.
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program -
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Introduction
What it is. The program's one-line description, with the two actions: view the schedule or make an enquiry.
Why it is useful. Moved here from the hero so the hero is only the title. A visitor sees the title and the facts first, then reads what the program is and what to do next.
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hero.subhead, hero.primaryCta, hero.secondaryCta -
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Program structure Figma 43:1267
What it is. The program day by day: what happens and what the candidate leaves with each day.
Why it is useful. Instructor training takes several days of someone's time. Showing what each day delivers makes that time look like a defined outcome rather than an open commitment.
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programStructure -
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What is included, and ongoing value
What it is. Everything that comes with the price (materials, certification, student activations) and what continues afterwards, such as manual updates and instructor support.
Why it is useful. A price can only be compared if the buyer knows what it covers. The ongoing support is the difference between this and a one-off course.
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included -
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Recognition and standards
What it is. The standards and recognition the program is built on, with a note on jurisdictions.
Why it is useful. Safety managers often have to show that training meets a named standard. This gives them the reference to put in an approval request.
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standards -
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Certification requirements
What it is. What it takes to earn the instructor certificate and to keep it, including recertification timing and teaching frequency.
Why it is useful. Sets expectations before purchase, so a buyer is not surprised by a renewal or a teaching requirement later.
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certification -
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Equipment requirements
What it is. What an instructor needs on hand to teach the course. Shown only on pages where the course needs equipment.
Why it is useful. Equipment is the cost people forget. Listing it early avoids a bad surprise, and the ROI calculator below uses the same equipment figure.
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equipment -
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Reviews
What it is. The Reviews.io widget, showing live reviews.
Why it is useful. Third-party proof from past instructors. It is a live widget, so no score or count is typed into the page.
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reviews.widget -
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Is this right for you
What it is. Two or three audience cards describing who the program suits, with the same two actions as the hero.
Why it is useful. Helps people place themselves. Those who fit move on to the enquiry, and those who do not stop before taking up anyone's time.
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audience -
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Inline enquiry
What it is. A short enquiry form on the page, already tied to this course. There is no course picker because the page itself is the intent.
Why it is useful. Catches a visitor who is ready to ask a question without sending them to a contact page. The course is filled in, so the enquiry arrives already labelled.
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enquiry, cta -
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ROI calculator Linear HAL-155
What it is. A slider that compares the cost of sending staff to third-party training with training them in house. Its assumptions are listed beneath it, each with its source.
Why it is useful. The buying decision usually comes down to cost against sending people out. It gives a buyer a number they can take to whoever approves the spend.
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roi -
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FAQ
What it is. Questions and answers from the shared FAQ bank, filtered by audience and course tag.
Why it is useful. Answers common objections once, in one place, for every page. It also produces FAQ markup for search results.
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faqs.json, faqTag -
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Other instructor programs New, pending approval
What it is. Links to the other instructor programs.
Why it is useful. If a visitor is on the wrong course, they move sideways instead of leaving. This section is not in the Figma file and is waiting for Cameron's approval.
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crossLinks